NAWBO SFBA - Women of Color: Scale Your Small Business

SAN FRANCISCO, CA | OCTOBER 30, 2018

Women of Color: Scale Your Business and Succeed 

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Learn how to multiply your revenue and meet your goals by upgrading your brand, your partnerships and your finances.

While many women have and are making significant strides in the business world, they still grapple with seemingly insurmountable obstacles as entrepreneurs. This is especially the case for women of color.

According to the 2017 State of Women-Owned Businesses report, while the number of women-owned businesses grew 58% from 2007 to 2018, firms owned by women of color grew at nearly three times that rate (163%).

“California is at the forefront of women’s entrepreneurial activity in the United States,” said Xiomara Peña, Small Business Majority’s California Deputy Director. “In fact, a recent survey found 37.2 percent of California’s small firms are owned by women, with 129 new women-owned firms established every day. Unfortunately, the local infrastructure hasn’t yet caught up with business growth as women entrepreneurs struggle to get the technical assistance and capital they need."

Let's shift that, shall we?

Women like you make dynamic business leaders, but many women of color are unaware of opportunities that can help them scale and grow. 

Being able to confidently articulate your business's unique value, build strategic partnerships and keep your financial house in order will empower you to meet your goals faster than you ever thought possible.

Join us on October 30th to meet local businesswomen just like you who have created a thriving, sustainable enterprise.

SPEAKERS

Learn from experienced, generous and approachable business women who will transform the way you think about growing your business.

IMELDA ALEJANDRINO 

CEO  

AP42 (Marketing Agency)  

Workshop Facilitator

Imelda Alejandrino brings with her over 20 years of producing result-driven and award-winning work as both a creative director and strategist.  

As the founder and chief evangelist behind AP42, she has led the charge by forming a top-quality team driven by a successful combination of creative quality, strategic focus and client services.

JULIE GORDON WHITE

CEO  

The WELL for Women Entrepreneurs (Coaching and Training) 

Workshop Facilitator

After growing her first business to $5 million, in 2012, Julie began living her passion as the founder of The WELL for Women Entrepreneurs, teaching thousands of women how to "grow to a million and someday sell for a million."

Julie's talks on how to grow a million-dollar service business have been presented to audiences nationwide. 

SHEILA LEWIS

CEO 

Ashton 212 (Consultancy)

Workshop Facilitator

In 1997, Sheila opened her first entrepreneurial venture, Flyin’ West LLC. The company grew to encompass more than 200 consultants coast to coast, with clients including U.S. Bank, HSBC, Wells Fargo Bank and more.  

In 2012, she seamlessly integrated Flyin’ West into a new enterprise—Ashton 212, LLC—which provides business impact consulting services. 

AGENDA

We've prepared three powerful workshops to help you leap forward and accomplish your current goals.

Workshop #1 - How to Find and Articulate Your True Value

  • Understand why clients and customer buy what you sell (it's not what you think)
  • Discover why prospects should choose you instead of a competitor
  • Learn to how talk about what you do with clarity and confidence


Workshop #2 - Leveraging Strategic Partnerships To Scale Your Revenue

  • Lessons learned from successful partnerships and those gone wrong
  • Game-changer insights on how multiply your business
  • Unlock the door to creating your own transformative partnerships


Workshop #3 - Profit-Focused Financial Management

  • Automation strategies that save you time, money and effort
  • Profitable pricing models that work -- for you AND your customers
  • How to pay yourself FIRST and avoid messy tax problems

You’ll hear empowering stories, learn actionable strategies and enjoy hands-on activities that prime you to create more lucrative opportunities for your company.  

Powerful networking, mentoring and new opportunities can be game-changing for small businesses. All business women are warmly invited to attend.

Join us and you’ll get the information and inspiration you need to help you successfully grow your business.  

Tuesday, October 30, 2018:

11:00am - 11:45am: Lunch, Networking & Opening Remarks

11:45am - 12:30pm: Hands-on Workshops - Round 1

12:30pm - 1:15pm: Hands-on Workshops - Round 2

1:15pm - 2:00pm: Hands-on Workshops - Round 3

2:00pm - 2:30pm: Debrief and wrap-up

2:30pm - 3:00pm: Networking

3:00pm: Adjourn

VENUE

The Federal Reserve Bank of San Francisco

101 Market Street

San Francisco, CA 94105

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Our workshop will be held at the historic Federal Reserve Bank building in downtown San Francisco.  

The building is directly in front of the Embarcadero BART station, making it easily accessible from all points in the Bay Area.

We appreciate the generosity of our host!

Thank you to our sponsors for your generous contributions to our program! 

Bank of America

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